Market-Based Capabilities and Financial Performance

In today’s knowledge-driven economy, the source of competitive advantage has shifted from tangible assets to ‘market assets’ (such as brands, customers, channels and market capitalisation) and ‘market-based capabilities’ (such as marketing, operations and innovation). Professor Rajendra Srivastava,...

Full description

Saved in:
Bibliographic Details
Main Author: SRIVASTAVA, Rajendra Kumar
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
Online Access:https://ink.library.smu.edu.sg/podcasts/1
http://soundcloud.com/sgsmu/market-based-capabilities
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English
id sg-smu-ink.podcasts-1000
record_format dspace
spelling sg-smu-ink.podcasts-10002013-10-30T03:38:54Z Market-Based Capabilities and Financial Performance SRIVASTAVA, Rajendra Kumar In today’s knowledge-driven economy, the source of competitive advantage has shifted from tangible assets to ‘market assets’ (such as brands, customers, channels and market capitalisation) and ‘market-based capabilities’ (such as marketing, operations and innovation). Professor Rajendra Srivastava, Provost, Deputy President (Academic Affairs) and a professor of marketing at SMU, and a highly-cited scholar in market strategy, has written one of the most influential articles entitled ‘Market-based Assets and Shareholder Value: A Framework for Analysis’. The paper is published in the Journal of Marketing and has received four major awards: the 1999 Maynard Award (Best Theoretical Paper); the MSI/Paul Root Award (Best Practice Paper); the 1999 MSI Best Paper Award and the AMA, and the 2007 Sheth Foundation Award for the article written in Journal of Marketing during the previous ten years that is judged to contribute most to the marketing discipline. With a background that combines operations/supply chains, finance, and marketing, Professor Srivastava lends a multi-disciplinary perspective on management of business processes and corporate performance. His research has opened up a new field focusing on the marketing and finance interface. In this podcast, Professor Srivastava shares his insights and knowledge about the impact that innovation, risk management, as well as market-based assets and capabilities have on the financial performance and long-term sustainability of firms. 2013-07-01T07:00:00Z text https://ink.library.smu.edu.sg/podcasts/1 http://soundcloud.com/sgsmu/market-based-capabilities Podcasts@SMU eng Institutional Knowledge at Singapore Management University company assets asset valuation cash flow framework marketing-finance interface Corporate Finance Marketing
institution Singapore Management University
building SMU Libraries
country Singapore
collection InK@SMU
language English
topic company assets
asset valuation
cash flow
framework
marketing-finance interface
Corporate Finance
Marketing
spellingShingle company assets
asset valuation
cash flow
framework
marketing-finance interface
Corporate Finance
Marketing
SRIVASTAVA, Rajendra Kumar
Market-Based Capabilities and Financial Performance
description In today’s knowledge-driven economy, the source of competitive advantage has shifted from tangible assets to ‘market assets’ (such as brands, customers, channels and market capitalisation) and ‘market-based capabilities’ (such as marketing, operations and innovation). Professor Rajendra Srivastava, Provost, Deputy President (Academic Affairs) and a professor of marketing at SMU, and a highly-cited scholar in market strategy, has written one of the most influential articles entitled ‘Market-based Assets and Shareholder Value: A Framework for Analysis’. The paper is published in the Journal of Marketing and has received four major awards: the 1999 Maynard Award (Best Theoretical Paper); the MSI/Paul Root Award (Best Practice Paper); the 1999 MSI Best Paper Award and the AMA, and the 2007 Sheth Foundation Award for the article written in Journal of Marketing during the previous ten years that is judged to contribute most to the marketing discipline. With a background that combines operations/supply chains, finance, and marketing, Professor Srivastava lends a multi-disciplinary perspective on management of business processes and corporate performance. His research has opened up a new field focusing on the marketing and finance interface. In this podcast, Professor Srivastava shares his insights and knowledge about the impact that innovation, risk management, as well as market-based assets and capabilities have on the financial performance and long-term sustainability of firms.
format text
author SRIVASTAVA, Rajendra Kumar
author_facet SRIVASTAVA, Rajendra Kumar
author_sort SRIVASTAVA, Rajendra Kumar
title Market-Based Capabilities and Financial Performance
title_short Market-Based Capabilities and Financial Performance
title_full Market-Based Capabilities and Financial Performance
title_fullStr Market-Based Capabilities and Financial Performance
title_full_unstemmed Market-Based Capabilities and Financial Performance
title_sort market-based capabilities and financial performance
publisher Institutional Knowledge at Singapore Management University
publishDate 2013
url https://ink.library.smu.edu.sg/podcasts/1
http://soundcloud.com/sgsmu/market-based-capabilities
_version_ 1681132229780045824