Market-Based Capabilities and Financial Performance

• Main Author: SRIVASTAVA, Rajendra Kumar
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: company assets; asset valuation; cash flow; framework; marketing-finance interface; Corporate Finance; Marketing
• Online Access: https://ink.library.smu.edu.sg/podcasts/1; http://soundcloud.com/sgsmu/market-based-capabilities
• Institution: Singapore Management University

In today’s knowledge-driven economy, the source of competitive advantage has shifted from tangible assets to ‘market assets’ (such as brands, customers, channels and market capitalisation) and ‘market-based capabilities’ (such as marketing, operations and innovation). Professor Rajendra Srivastava,...