Winning Corporate Reputation Strategies: Lessons from Asia Pacific

• Main Authors: CHONG, Mark, Montesano, Jin
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: corporate public affairs; corporate social responsibility; Asia Pacific; China; India; Singapore; Asian Studies; Business and Corporate Communications; Business Law, Public Responsibility, and Ethics
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/3552; https://catalogue.library.smu.edu.sg/record=b1114590~S1
• Institution: Singapore Management University

As Asian businesses become more financially material to global revenue streams, business leaders in the region are under increasing pressure to deliver consistent, outstanding performance. Failure to successfully navigate the often opaque policy, regulatory, and political complexities in the region...