Conundra and Progress: Research on Entry Order and Performance
We raise four sets of issues relating to the definition and measurement of first mover advantage. We begin by posing questions about the basic definition of FMA and whether advantage should be measured in terms of profit, market share or business survival — which often yield conflicting results. We...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2013
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/3557 |
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| Institution: | Singapore Management University |
| Language: | English |