Conundra and Progress: Research on Entry Order and Performance

We raise four sets of issues relating to the definition and measurement of first mover advantage. We begin by posing questions about the basic definition of FMA and whether advantage should be measured in terms of profit, market share or business survival — which often yield conflicting results. We...

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Bibliographic Details
Main Authors: Lieberman, M.B, Montgomery, David B.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/3557
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Institution: Singapore Management University
Language: English
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