An Appraisal of Multi-Attribute Utility Models in Marketing
Looks at the marketing literature on the subject of multi-attribute utility models. Reviews the multiple objective and multi-dimensional preference models within the framework of multiple attribute utility theory. Suggests that much of the research in this area has been information- rather than deci...
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Institutional Knowledge at Singapore Management University
1979
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/3867 https://doi.org/10.1108/EUM0000000004950 |
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sg-smu-ink.lkcsb_research-48662016-04-02T05:43:26Z An Appraisal of Multi-Attribute Utility Models in Marketing LOCK, Andrew R. THOMAS, Howard Looks at the marketing literature on the subject of multi-attribute utility models. Reviews the multiple objective and multi-dimensional preference models within the framework of multiple attribute utility theory. Suggests that much of the research in this area has been information- rather than decision-oriented and, as a result, this has not been integrated successfully into the field of strategic marketing policy-making. 1979-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/3867 info:doi/10.1108/EUM0000000004950 https://doi.org/10.1108/EUM0000000004950 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing Marketing planning Models Multi-level marketing Marketing |
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Singapore Management University |
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SMU Libraries |
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Asia |
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Singapore Singapore |
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SMU Libraries |
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InK@SMU |
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English |
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Marketing Marketing planning Models Multi-level marketing Marketing |
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Marketing Marketing planning Models Multi-level marketing Marketing LOCK, Andrew R. THOMAS, Howard An Appraisal of Multi-Attribute Utility Models in Marketing |
| description |
Looks at the marketing literature on the subject of multi-attribute utility models. Reviews the multiple objective and multi-dimensional preference models within the framework of multiple attribute utility theory. Suggests that much of the research in this area has been information- rather than decision-oriented and, as a result, this has not been integrated successfully into the field of strategic marketing policy-making. |
| format |
text |
| author |
LOCK, Andrew R. THOMAS, Howard |
| author_facet |
LOCK, Andrew R. THOMAS, Howard |
| author_sort |
LOCK, Andrew R. |
| title |
An Appraisal of Multi-Attribute Utility Models in Marketing |
| title_short |
An Appraisal of Multi-Attribute Utility Models in Marketing |
| title_full |
An Appraisal of Multi-Attribute Utility Models in Marketing |
| title_fullStr |
An Appraisal of Multi-Attribute Utility Models in Marketing |
| title_full_unstemmed |
An Appraisal of Multi-Attribute Utility Models in Marketing |
| title_sort |
appraisal of multi-attribute utility models in marketing |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1979 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/3867 https://doi.org/10.1108/EUM0000000004950 |
| _version_ |
1770571924118700032 |