An Appraisal of Multi-Attribute Utility Models in Marketing
Looks at the marketing literature on the subject of multi-attribute utility models. Reviews the multiple objective and multi-dimensional preference models within the framework of multiple attribute utility theory. Suggests that much of the research in this area has been information- rather than deci...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1979
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/3867 https://doi.org/10.1108/EUM0000000004950 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |