Developing a marketing strategy and mobilizing resources for improved marketing execution
The increasing competition and the disruptions brought about by the COVID-19 pandemic led to the closure of many private schools. Therefore, devising a marketing plan and strategy and effective execution have become crucial in order to reach prospective students and parents. Through the action resea...
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| Format: | text |
| Language: | English |
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Animo Repository
2023
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdm_manorg/185 https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1220/viewcontent/Developing_a_marketing_strategy_and_mobilizing_resources_for_improved_marketing_execution.pdf |
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| Institution: | De La Salle University |
| Language: | English |