Developing an online marketing strategy for a SME.

The aim of this project is to develop an online marketing presence for a SME, Training Team Pte Ltd. It covers the development of an e-business applying the Electronic Business Value framework. With the Customer Relationship Life Cycle, customers’ on-line information needs were surveyed and a useful...

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Bibliographic Details
Main Authors: Hoo, Hian Choon., Seck, Eugene Yee Shiong., Tham, Tuck Weng.
Other Authors: Lall, Ashish
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11586
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Institution: Nanyang Technological University