Developing an online marketing strategy for a SME.
The aim of this project is to develop an online marketing presence for a SME, Training Team Pte Ltd. It covers the development of an e-business applying the Electronic Business Value framework. With the Customer Relationship Life Cycle, customers’ on-line information needs were surveyed and a useful...
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2008
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| Online Access: | http://hdl.handle.net/10356/11586 |
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sg-ntu-dr.10356-115862023-05-19T05:45:02Z Developing an online marketing strategy for a SME. Hoo, Hian Choon. Seck, Eugene Yee Shiong. Tham, Tuck Weng. Lall, Ashish Nanyang Business School DRNTU::Business::Marketing The aim of this project is to develop an online marketing presence for a SME, Training Team Pte Ltd. It covers the development of an e-business applying the Electronic Business Value framework. With the Customer Relationship Life Cycle, customers’ on-line information needs were surveyed and a useful website was created. 2008-09-24T07:56:47Z 2008-09-24T07:56:47Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11586 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing |
| spellingShingle |
DRNTU::Business::Marketing Hoo, Hian Choon. Seck, Eugene Yee Shiong. Tham, Tuck Weng. Developing an online marketing strategy for a SME. |
| description |
The aim of this project is to develop an online marketing presence for a SME, Training Team Pte Ltd. It covers the development of an e-business applying the Electronic Business Value framework. With the Customer Relationship Life Cycle, customers’ on-line information needs were surveyed and a useful website was created. |
| author2 |
Lall, Ashish |
| author_facet |
Lall, Ashish Hoo, Hian Choon. Seck, Eugene Yee Shiong. Tham, Tuck Weng. |
| format |
Final Year Project |
| author |
Hoo, Hian Choon. Seck, Eugene Yee Shiong. Tham, Tuck Weng. |
| author_sort |
Hoo, Hian Choon. |
| title |
Developing an online marketing strategy for a SME. |
| title_short |
Developing an online marketing strategy for a SME. |
| title_full |
Developing an online marketing strategy for a SME. |
| title_fullStr |
Developing an online marketing strategy for a SME. |
| title_full_unstemmed |
Developing an online marketing strategy for a SME. |
| title_sort |
developing an online marketing strategy for a sme. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/11586 |
| _version_ |
1770564523800920064 |