Developing an online marketing strategy for a SME.
The aim of this project is to develop an online marketing presence for a SME, Training Team Pte Ltd. It covers the development of an e-business applying the Electronic Business Value framework. With the Customer Relationship Life Cycle, customers’ on-line information needs were surveyed and a useful...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11586 |
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| Institution: | Nanyang Technological University |
| Summary: | The aim of this project is to develop an online marketing presence for a SME, Training Team Pte Ltd. It covers the development of an e-business applying the Electronic Business Value framework. With the Customer Relationship Life Cycle, customers’ on-line information needs were surveyed and a useful website was created. |
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