Identifying critical functional marketing strategies for SME apparel retailers in Singapore
This study aims to gain an understanding of what is the essential retail mix needed by SME fashion retailers to survive in this new retailing concept so that these retailers will have a higher chance of survival. Hypotheses on generic types functional marketing strategy was utilized to explore how w...
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9164 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |