Identifying critical functional marketing strategies for SME apparel retailers in Singapore

This study aims to gain an understanding of what is the essential retail mix needed by SME fashion retailers to survive in this new retailing concept so that these retailers will have a higher chance of survival. Hypotheses on generic types functional marketing strategy was utilized to explore how w...

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Main Authors: Huang, Qiuxia, Neo, Kim Geok, Yim, Alvin Yao Rong
Other Authors: Das, Shobha Sasidharan
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9164
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9164
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spelling sg-ntu-dr.10356-91642023-05-19T05:41:38Z Identifying critical functional marketing strategies for SME apparel retailers in Singapore Huang, Qiuxia Neo, Kim Geok Yim, Alvin Yao Rong Das, Shobha Sasidharan Nanyang Business School DRNTU::Business::Marketing This study aims to gain an understanding of what is the essential retail mix needed by SME fashion retailers to survive in this new retailing concept so that these retailers will have a higher chance of survival. Hypotheses on generic types functional marketing strategy was utilized to explore how well do they associate with the store’s overall financial performance. 2008-09-24T07:29:16Z 2008-09-24T07:29:16Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9164 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing
spellingShingle DRNTU::Business::Marketing
Huang, Qiuxia
Neo, Kim Geok
Yim, Alvin Yao Rong
Identifying critical functional marketing strategies for SME apparel retailers in Singapore
description This study aims to gain an understanding of what is the essential retail mix needed by SME fashion retailers to survive in this new retailing concept so that these retailers will have a higher chance of survival. Hypotheses on generic types functional marketing strategy was utilized to explore how well do they associate with the store’s overall financial performance.
author2 Das, Shobha Sasidharan
author_facet Das, Shobha Sasidharan
Huang, Qiuxia
Neo, Kim Geok
Yim, Alvin Yao Rong
format Final Year Project
author Huang, Qiuxia
Neo, Kim Geok
Yim, Alvin Yao Rong
author_sort Huang, Qiuxia
title Identifying critical functional marketing strategies for SME apparel retailers in Singapore
title_short Identifying critical functional marketing strategies for SME apparel retailers in Singapore
title_full Identifying critical functional marketing strategies for SME apparel retailers in Singapore
title_fullStr Identifying critical functional marketing strategies for SME apparel retailers in Singapore
title_full_unstemmed Identifying critical functional marketing strategies for SME apparel retailers in Singapore
title_sort identifying critical functional marketing strategies for sme apparel retailers in singapore
publishDate 2008
url http://hdl.handle.net/10356/9164
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