Inclusive marketing: Filipino market adaptability to inclusive marketing strategies

Using an inductive approach, this exploratory research aims to understand the adaptability of inclusive marketing in the emerging market of the Philippines. There is a lack of literature regarding the subject matter of inclusive marketing in the Philippines, and this research aims to pioneer an unde...

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Main Authors: Garcia, Katrina Ysabel, Pena, Tiffany Claire, Saslcedo, Shanel Jeanette, Santos, Joseph Emil N.
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出版: Animo Repository 2020
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在線閱讀:https://animorepository.dlsu.edu.ph/faculty_research/11285
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機構: De La Salle University