Inclusive marketing: Filipino market adaptability to inclusive marketing strategies

• المؤلفون الرئيسيون: Garcia, Katrina Ysabel, Pena, Tiffany Claire, Saslcedo, Shanel Jeanette, Santos, Joseph Emil N.
• التنسيق: text
• منشور في: Animo Repository 2020
• الموضوعات: Marketing; Advertising
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/faculty_research/11285

Using an inductive approach, this exploratory research aims to understand the adaptability of inclusive marketing in the emerging market of the Philippines. There is a lack of literature regarding the subject matter of inclusive marketing in the Philippines, and this research aims to pioneer an unde...