Inclusive marketing: Filipino market adaptability to inclusive marketing strategies

• Main Authors: Garcia, Katrina Ysabel, Pena, Tiffany Claire, Saslcedo, Shanel Jeanette, Santos, Joseph Emil N.
• Format: text
• Published: Animo Repository 2020
• Subjects: Marketing; Advertising
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/11285
• Institution: De La Salle University

Using an inductive approach, this exploratory research aims to understand the adaptability of inclusive marketing in the emerging market of the Philippines. There is a lack of literature regarding the subject matter of inclusive marketing in the Philippines, and this research aims to pioneer an unde...