Resource configurations, generic strategies, and firm performance: Exploring the parallels between resource-based and competitive strategy theories in a new industry

• المؤلفون الرئيسيون: Thomas, Howard, Furrer, O., Sudharsan, D., Alexandre, M. T.
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2008
• الموضوعات: Competitive strategy; Corporate strategy; Management theory; Business
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/3932

Purpose – This paper, anchored in the resource-based view of the firm, attempts to develop linkages between firm-level resources, Porter's competitive strategy space and firm performance and explores them in the context of a new industry – the marketing technology industry. Design/methodology/a...