Decision Analysis and Strategic Management of Research and Development: A comparison between applications in electronics and ethical pharmaceuticals
The process of strategic management of research and development is contrasted through the application of decision analysis in the evaluation of R&D projects—one in an electronics company, and one in a pharmaceutical company. Issues considered include the different character of applied R&D in...
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
1985
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Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/3967 |
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Institution: | Singapore Management University |
Language: | English |