Decision Analysis and Strategic Management of Research and Development: A comparison between applications in electronics and ethical pharmaceuticals

The process of strategic management of research and development is contrasted through the application of decision analysis in the evaluation of R&D projects—one in an electronics company, and one in a pharmaceutical company. Issues considered include the different character of applied R&D in...

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Bibliographic Details
Main Author: Thomas, Howard
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1985
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/3967
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Institution: Singapore Management University
Language: English
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