Decision and Risk Analysis in a New Product and Facilities Planning Problem

• Main Authors: HERTZ, David B., THOMAS, Howard
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 1983
• Subjects: Business; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/3971; https://ink.library.smu.edu.sg/context/lkcsb_research/article/4970/viewcontent/DecisionRiskAnalysisNewProdtFac_1983.pdf
• Institution: Singapore Management University

This article illustrates the linkage between risk analysis and strategy by discussing the application of decision and risk analysis to a new product and facilities planning problem. The authors trace the analysis from the initial results through the policy dialogue to the final strategy recommendati...