Marketing Strategy and Wall Street: Nailing Down Marketing’s Impact
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2009
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sg-smu-ink.lkcsb_research-51352018-07-10T05:31:29Z Marketing Strategy and Wall Street: Nailing Down Marketing’s Impact Hanssens, Dominique M. Rust, Roland T. SRIVASTAVA, Rajendra K. 2009-11-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/4135 info:doi/10.1509/jmkg.73.6.115 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5135/viewcontent/Marketing_Strategy_and_Wall_Street_Nailing_Down_Marketing_s_Impact.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Marketing |
| spellingShingle |
Marketing Hanssens, Dominique M. Rust, Roland T. SRIVASTAVA, Rajendra K. Marketing Strategy and Wall Street: Nailing Down Marketing’s Impact |
| format |
text |
| author |
Hanssens, Dominique M. Rust, Roland T. SRIVASTAVA, Rajendra K. |
| author_facet |
Hanssens, Dominique M. Rust, Roland T. SRIVASTAVA, Rajendra K. |
| author_sort |
Hanssens, Dominique M. |
| title |
Marketing Strategy and Wall Street: Nailing Down Marketing’s Impact |
| title_short |
Marketing Strategy and Wall Street: Nailing Down Marketing’s Impact |
| title_full |
Marketing Strategy and Wall Street: Nailing Down Marketing’s Impact |
| title_fullStr |
Marketing Strategy and Wall Street: Nailing Down Marketing’s Impact |
| title_full_unstemmed |
Marketing Strategy and Wall Street: Nailing Down Marketing’s Impact |
| title_sort |
marketing strategy and wall street: nailing down marketing’s impact |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2009 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/4135 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5135/viewcontent/Marketing_Strategy_and_Wall_Street_Nailing_Down_Marketing_s_Impact.pdf |
| _version_ |
1770572058112032768 |