The Integrated Networks Model: Explaining Resource Allocations in Network Markets

• المؤلفون الرئيسيون: Frels, Judy K., Shervani, Tasadduq, SRIVASTAVA, Rajendra Kumar
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2003
• الموضوعات: Marketing
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/4138; https://ink.library.smu.edu.sg/context/lkcsb_research/article/5138/viewcontent/The_Integrated_Networks_Model_Explaining_Resource_Allocations_in_Networked_Business_Markets.pdf
• المؤسسة: Singapore Management University

The last decade has witnessed a shift from a focus on the value created by a single firm and product to an examination of the value created by networks of firms (or product ecosystems) in which assets are comingled with external entities. The authors examine these market-based assets in the context...