How to be a Top-Gun Deal Maker
In the late 1970s, while working as a cable industry lobbyist in Washington, Robert Johnson realized that African Americans, a group representing a lot of consumer buying power, were not collectively served by a dedicated cable television channel. This fact represented a tremendous business opportun...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2015
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4200 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5199/viewcontent/TOP_GUN_IBJ_JUNE_2015_PUBLISHED.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | In the late 1970s, while working as a cable industry lobbyist in Washington, Robert Johnson realized that African Americans, a group representing a lot of consumer buying power, were not collectively served by a dedicated cable television channel. This fact represented a tremendous business opportunity to anyone with significant investment capital. |
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