How to be a Top-Gun Deal Maker

In the late 1970s, while working as a cable industry lobbyist in Washington, Robert Johnson realized that African Americans, a group representing a lot of consumer buying power, were not collectively served by a dedicated cable television channel. This fact represented a tremendous business opportun...

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Main Author: BENOLIEL, Michael
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2015
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/4200
https://ink.library.smu.edu.sg/context/lkcsb_research/article/5199/viewcontent/TOP_GUN_IBJ_JUNE_2015_PUBLISHED.pdf
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Institution: Singapore Management University
Language: English
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spelling sg-smu-ink.lkcsb_research-51992017-07-18T01:25:19Z How to be a Top-Gun Deal Maker BENOLIEL, Michael In the late 1970s, while working as a cable industry lobbyist in Washington, Robert Johnson realized that African Americans, a group representing a lot of consumer buying power, were not collectively served by a dedicated cable television channel. This fact represented a tremendous business opportunity to anyone with significant investment capital. 2015-05-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/4200 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5199/viewcontent/TOP_GUN_IBJ_JUNE_2015_PUBLISHED.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business Organizational Behavior and Theory
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Business
Organizational Behavior and Theory
spellingShingle Business
Organizational Behavior and Theory
BENOLIEL, Michael
How to be a Top-Gun Deal Maker
description In the late 1970s, while working as a cable industry lobbyist in Washington, Robert Johnson realized that African Americans, a group representing a lot of consumer buying power, were not collectively served by a dedicated cable television channel. This fact represented a tremendous business opportunity to anyone with significant investment capital.
format text
author BENOLIEL, Michael
author_facet BENOLIEL, Michael
author_sort BENOLIEL, Michael
title How to be a Top-Gun Deal Maker
title_short How to be a Top-Gun Deal Maker
title_full How to be a Top-Gun Deal Maker
title_fullStr How to be a Top-Gun Deal Maker
title_full_unstemmed How to be a Top-Gun Deal Maker
title_sort how to be a top-gun deal maker
publisher Institutional Knowledge at Singapore Management University
publishDate 2015
url https://ink.library.smu.edu.sg/lkcsb_research/4200
https://ink.library.smu.edu.sg/context/lkcsb_research/article/5199/viewcontent/TOP_GUN_IBJ_JUNE_2015_PUBLISHED.pdf
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