Effects of parasocial relationship, reality TV, and social media on celebrity endorsement.

We examine the impact of operating synergies in horizontal mergers on the stock and operating performance of merging firms’ product market rivals, corporate customers, and suppliers. Using a unique dataset of merger-related synergy forecasts disclosed by firms’ insiders, we provide first direct evid...

Full description

Saved in:
Bibliographic Details
Main Authors: CHUNG, Siyoung, Cho, Hichang
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/4322
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English