Effects of parasocial relationship, reality TV, and social media on celebrity endorsement.

We examine the impact of operating synergies in horizontal mergers on the stock and operating performance of merging firms’ product market rivals, corporate customers, and suppliers. Using a unique dataset of merger-related synergy forecasts disclosed by firms’ insiders, we provide first direct evid...

Full description

Saved in:

Bibliographic Details
Main Authors:	CHUNG, Siyoung, Cho, Hichang
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2014
Subjects:	horizontal mergers synergies competitors customers suppliers. Business
Online Access:	https://ink.library.smu.edu.sg/lkcsb_research/4322
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.lkcsb_research-5321
record_format	dspace
spelling	sg-smu-ink.lkcsb_research-53212015-03-26T03:36:06Z Effects of parasocial relationship, reality TV, and social media on celebrity endorsement. CHUNG, Siyoung Cho, Hichang We examine the impact of operating synergies in horizontal mergers on the stock and operating performance of merging firms’ product market rivals, corporate customers, and suppliers. Using a unique dataset of merger-related synergy forecasts disclosed by firms’ insiders, we provide first direct evidence that horizontal merger synergies affect valuation and performance of rivals, customers, and suppliers in ways consistent with strategic effects predicted by industrial organization theory. More broadly, our results underscore the importance of inter-firm linkages for firms’ valuation and performance. 2014-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/4322 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University horizontal mergers synergies competitors customers suppliers. Business
institution	Singapore Management University
building	SMU Libraries
continent	Asia
country	Singapore Singapore
content_provider	SMU Libraries
collection	InK@SMU
language	English
topic	horizontal mergers synergies competitors customers suppliers. Business
spellingShingle	horizontal mergers synergies competitors customers suppliers. Business CHUNG, Siyoung Cho, Hichang Effects of parasocial relationship, reality TV, and social media on celebrity endorsement.
description	We examine the impact of operating synergies in horizontal mergers on the stock and operating performance of merging firms’ product market rivals, corporate customers, and suppliers. Using a unique dataset of merger-related synergy forecasts disclosed by firms’ insiders, we provide first direct evidence that horizontal merger synergies affect valuation and performance of rivals, customers, and suppliers in ways consistent with strategic effects predicted by industrial organization theory. More broadly, our results underscore the importance of inter-firm linkages for firms’ valuation and performance.
format	text
author	CHUNG, Siyoung Cho, Hichang
author_facet	CHUNG, Siyoung Cho, Hichang
author_sort	CHUNG, Siyoung
title	Effects of parasocial relationship, reality TV, and social media on celebrity endorsement.
title_short	Effects of parasocial relationship, reality TV, and social media on celebrity endorsement.
title_full	Effects of parasocial relationship, reality TV, and social media on celebrity endorsement.
title_fullStr	Effects of parasocial relationship, reality TV, and social media on celebrity endorsement.
title_full_unstemmed	Effects of parasocial relationship, reality TV, and social media on celebrity endorsement.
title_sort	effects of parasocial relationship, reality tv, and social media on celebrity endorsement.
publisher	Institutional Knowledge at Singapore Management University
publishDate	2014
url	https://ink.library.smu.edu.sg/lkcsb_research/4322
_version_	1770572219831812096

Effects of parasocial relationship, reality TV, and social media on celebrity endorsement.

Similar Items