Effects of parasocial relationship, reality TV, and social media on celebrity endorsement.
We examine the impact of operating synergies in horizontal mergers on the stock and operating performance of merging firms’ product market rivals, corporate customers, and suppliers. Using a unique dataset of merger-related synergy forecasts disclosed by firms’ insiders, we provide first direct evid...
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Institutional Knowledge at Singapore Management University
2014
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sg-smu-ink.lkcsb_research-53212015-03-26T03:36:06Z Effects of parasocial relationship, reality TV, and social media on celebrity endorsement. CHUNG, Siyoung Cho, Hichang We examine the impact of operating synergies in horizontal mergers on the stock and operating performance of merging firms’ product market rivals, corporate customers, and suppliers. Using a unique dataset of merger-related synergy forecasts disclosed by firms’ insiders, we provide first direct evidence that horizontal merger synergies affect valuation and performance of rivals, customers, and suppliers in ways consistent with strategic effects predicted by industrial organization theory. More broadly, our results underscore the importance of inter-firm linkages for firms’ valuation and performance. 2014-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/4322 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University horizontal mergers synergies competitors customers suppliers. Business |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
horizontal mergers synergies competitors customers suppliers. Business |
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horizontal mergers synergies competitors customers suppliers. Business CHUNG, Siyoung Cho, Hichang Effects of parasocial relationship, reality TV, and social media on celebrity endorsement. |
| description |
We examine the impact of operating synergies in horizontal mergers on the stock and operating performance of merging firms’ product market rivals, corporate customers, and suppliers. Using a unique dataset of merger-related synergy forecasts disclosed by firms’ insiders, we provide first direct evidence that horizontal merger synergies affect valuation and performance of rivals, customers, and suppliers in ways consistent with strategic effects predicted by industrial organization theory. More broadly, our results underscore the importance of inter-firm linkages for firms’ valuation and performance. |
| format |
text |
| author |
CHUNG, Siyoung Cho, Hichang |
| author_facet |
CHUNG, Siyoung Cho, Hichang |
| author_sort |
CHUNG, Siyoung |
| title |
Effects of parasocial relationship, reality TV, and social media on celebrity endorsement. |
| title_short |
Effects of parasocial relationship, reality TV, and social media on celebrity endorsement. |
| title_full |
Effects of parasocial relationship, reality TV, and social media on celebrity endorsement. |
| title_fullStr |
Effects of parasocial relationship, reality TV, and social media on celebrity endorsement. |
| title_full_unstemmed |
Effects of parasocial relationship, reality TV, and social media on celebrity endorsement. |
| title_sort |
effects of parasocial relationship, reality tv, and social media on celebrity endorsement. |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2014 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/4322 |
| _version_ |
1770572219831812096 |