The Art of Representation: How Reputation Affects Success with Different Audiences in the Contemporary Art Field

We study the effects of actors' audience-specific reputations on their levels of success with different audiences in the same field. Extending recent work that has emphasized the presence of multiple audiences with different concerns, we demonstrate that considering audience specificity leads t...

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Main Authors: ERTUG, Gokhan, YOGEV, Tamar, LEE, Yonghoon, HEDSTROM, Peter
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/4332
https://ink.library.smu.edu.sg/context/lkcsb_research/article/5331/viewcontent/ArtofRepresentation_AMJ_2016_pv.pdf
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spelling sg-smu-ink.lkcsb_research-53312018-11-14T02:24:40Z The Art of Representation: How Reputation Affects Success with Different Audiences in the Contemporary Art Field ERTUG, Gokhan YOGEV, Tamar LEE, Yonghoon HEDSTROM, Peter We study the effects of actors' audience-specific reputations on their levels of success with different audiences in the same field. Extending recent work that has emphasized the presence of multiple audiences with different concerns, we demonstrate that considering audience specificity leads to an improved understanding of reputation effects. Using data on emerging artists in the field of contemporary art from 2001 to 2010, we investigate the manner in which artists' audience-specific reputations affect their subsequent success with two distinct audiences: museums and galleries. Our findings suggest that audience-specific reputations have systematically different effects with respect to success with museums and galleries. Our findings also illuminate the extent to which audience-specific reputations are relevant for emerging research on the contingent effects of reputation. In particular, our findings support our predictions that audiences differ from one another in terms of the extent to which other signals (specifically, status and interaction with other audiences) enhance or reduce the value of audience-specific reputations. Our study thus advances theory by providing empirical evidence for the value of incorporating audience-specific reputations into the general study of reputation. 2016-02-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/4332 info:doi/10.5465/amj.2013.0621 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5331/viewcontent/ArtofRepresentation_AMJ_2016_pv.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Reputation art industry Arts Management Business Strategic Management Policy
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Reputation
art industry
Arts Management
Business
Strategic Management Policy
spellingShingle Reputation
art industry
Arts Management
Business
Strategic Management Policy
ERTUG, Gokhan
YOGEV, Tamar
LEE, Yonghoon
HEDSTROM, Peter
The Art of Representation: How Reputation Affects Success with Different Audiences in the Contemporary Art Field
description We study the effects of actors' audience-specific reputations on their levels of success with different audiences in the same field. Extending recent work that has emphasized the presence of multiple audiences with different concerns, we demonstrate that considering audience specificity leads to an improved understanding of reputation effects. Using data on emerging artists in the field of contemporary art from 2001 to 2010, we investigate the manner in which artists' audience-specific reputations affect their subsequent success with two distinct audiences: museums and galleries. Our findings suggest that audience-specific reputations have systematically different effects with respect to success with museums and galleries. Our findings also illuminate the extent to which audience-specific reputations are relevant for emerging research on the contingent effects of reputation. In particular, our findings support our predictions that audiences differ from one another in terms of the extent to which other signals (specifically, status and interaction with other audiences) enhance or reduce the value of audience-specific reputations. Our study thus advances theory by providing empirical evidence for the value of incorporating audience-specific reputations into the general study of reputation.
format text
author ERTUG, Gokhan
YOGEV, Tamar
LEE, Yonghoon
HEDSTROM, Peter
author_facet ERTUG, Gokhan
YOGEV, Tamar
LEE, Yonghoon
HEDSTROM, Peter
author_sort ERTUG, Gokhan
title The Art of Representation: How Reputation Affects Success with Different Audiences in the Contemporary Art Field
title_short The Art of Representation: How Reputation Affects Success with Different Audiences in the Contemporary Art Field
title_full The Art of Representation: How Reputation Affects Success with Different Audiences in the Contemporary Art Field
title_fullStr The Art of Representation: How Reputation Affects Success with Different Audiences in the Contemporary Art Field
title_full_unstemmed The Art of Representation: How Reputation Affects Success with Different Audiences in the Contemporary Art Field
title_sort art of representation: how reputation affects success with different audiences in the contemporary art field
publisher Institutional Knowledge at Singapore Management University
publishDate 2016
url https://ink.library.smu.edu.sg/lkcsb_research/4332
https://ink.library.smu.edu.sg/context/lkcsb_research/article/5331/viewcontent/ArtofRepresentation_AMJ_2016_pv.pdf
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