Are All Attributes Equally Subject to Feature Fatigue? Assessing the Differential Impact of Utilitarian vs. Hedonic Product Attributes

demonstrate the efficiency of our scheme.

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Main Authors: HAN, Jin K., Chung, Seh Woong
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/4475
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spelling sg-smu-ink.lkcsb_research-54742015-07-23T09:47:47Z Are All Attributes Equally Subject to Feature Fatigue? Assessing the Differential Impact of Utilitarian vs. Hedonic Product Attributes HAN, Jin K. Chung, Seh Woong demonstrate the efficiency of our scheme. 2014-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/4475 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Business
spellingShingle Business
HAN, Jin K.
Chung, Seh Woong
Are All Attributes Equally Subject to Feature Fatigue? Assessing the Differential Impact of Utilitarian vs. Hedonic Product Attributes
description demonstrate the efficiency of our scheme.
format text
author HAN, Jin K.
Chung, Seh Woong
author_facet HAN, Jin K.
Chung, Seh Woong
author_sort HAN, Jin K.
title Are All Attributes Equally Subject to Feature Fatigue? Assessing the Differential Impact of Utilitarian vs. Hedonic Product Attributes
title_short Are All Attributes Equally Subject to Feature Fatigue? Assessing the Differential Impact of Utilitarian vs. Hedonic Product Attributes
title_full Are All Attributes Equally Subject to Feature Fatigue? Assessing the Differential Impact of Utilitarian vs. Hedonic Product Attributes
title_fullStr Are All Attributes Equally Subject to Feature Fatigue? Assessing the Differential Impact of Utilitarian vs. Hedonic Product Attributes
title_full_unstemmed Are All Attributes Equally Subject to Feature Fatigue? Assessing the Differential Impact of Utilitarian vs. Hedonic Product Attributes
title_sort are all attributes equally subject to feature fatigue? assessing the differential impact of utilitarian vs. hedonic product attributes
publisher Institutional Knowledge at Singapore Management University
publishDate 2014
url https://ink.library.smu.edu.sg/lkcsb_research/4475
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