Are All Attributes Equally Subject to Feature Fatigue? Assessing the Differential Impact of Utilitarian vs. Hedonic Product Attributes
demonstrate the efficiency of our scheme.
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sg-smu-ink.lkcsb_research-54742015-07-23T09:47:47Z Are All Attributes Equally Subject to Feature Fatigue? Assessing the Differential Impact of Utilitarian vs. Hedonic Product Attributes HAN, Jin K. Chung, Seh Woong demonstrate the efficiency of our scheme. 2014-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/4475 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business |
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Business HAN, Jin K. Chung, Seh Woong Are All Attributes Equally Subject to Feature Fatigue? Assessing the Differential Impact of Utilitarian vs. Hedonic Product Attributes |
description |
demonstrate the efficiency of our scheme. |
format |
text |
author |
HAN, Jin K. Chung, Seh Woong |
author_facet |
HAN, Jin K. Chung, Seh Woong |
author_sort |
HAN, Jin K. |
title |
Are All Attributes Equally Subject to Feature Fatigue? Assessing the Differential Impact of Utilitarian vs. Hedonic Product Attributes |
title_short |
Are All Attributes Equally Subject to Feature Fatigue? Assessing the Differential Impact of Utilitarian vs. Hedonic Product Attributes |
title_full |
Are All Attributes Equally Subject to Feature Fatigue? Assessing the Differential Impact of Utilitarian vs. Hedonic Product Attributes |
title_fullStr |
Are All Attributes Equally Subject to Feature Fatigue? Assessing the Differential Impact of Utilitarian vs. Hedonic Product Attributes |
title_full_unstemmed |
Are All Attributes Equally Subject to Feature Fatigue? Assessing the Differential Impact of Utilitarian vs. Hedonic Product Attributes |
title_sort |
are all attributes equally subject to feature fatigue? assessing the differential impact of utilitarian vs. hedonic product attributes |
publisher |
Institutional Knowledge at Singapore Management University |
publishDate |
2014 |
url |
https://ink.library.smu.edu.sg/lkcsb_research/4475 |
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