The Effect of Brand Attitudes, Attitude Accessibility and Perceptual Fluency on Constrained Choice
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Institutional Knowledge at Singapore Management University
2014
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sg-smu-ink.lkcsb_research-55602015-03-26T03:36:06Z The Effect of Brand Attitudes, Attitude Accessibility and Perceptual Fluency on Constrained Choice Chung, Seh-Woong Mitchell, Andrew 2014-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/4561 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business |
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Singapore Management University |
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SMU Libraries |
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Asia |
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Singapore Singapore |
| content_provider |
SMU Libraries |
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InK@SMU |
| language |
English |
| topic |
Business |
| spellingShingle |
Business Chung, Seh-Woong Mitchell, Andrew The Effect of Brand Attitudes, Attitude Accessibility and Perceptual Fluency on Constrained Choice |
| format |
text |
| author |
Chung, Seh-Woong Mitchell, Andrew |
| author_facet |
Chung, Seh-Woong Mitchell, Andrew |
| author_sort |
Chung, Seh-Woong |
| title |
The Effect of Brand Attitudes, Attitude Accessibility and Perceptual Fluency on Constrained Choice |
| title_short |
The Effect of Brand Attitudes, Attitude Accessibility and Perceptual Fluency on Constrained Choice |
| title_full |
The Effect of Brand Attitudes, Attitude Accessibility and Perceptual Fluency on Constrained Choice |
| title_fullStr |
The Effect of Brand Attitudes, Attitude Accessibility and Perceptual Fluency on Constrained Choice |
| title_full_unstemmed |
The Effect of Brand Attitudes, Attitude Accessibility and Perceptual Fluency on Constrained Choice |
| title_sort |
effect of brand attitudes, attitude accessibility and perceptual fluency on constrained choice |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2014 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/4561 |
| _version_ |
1770572290870738944 |