Managing by design: From the Editors
The article discusses product design as a form of innovation, focussing on its use on products and services. Topics include design management and business performance; the emphasis placed consumer needs as a source of innovation; and a discussion of how to use a design-process to generate innovation...
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Institutional Knowledge at Singapore Management University
2015
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sg-smu-ink.lkcsb_research-56262022-08-11T08:20:20Z Managing by design: From the Editors GRUBER, Marc DE LEON, Nick GEORGE, Gerard THOMPSON, Paul The article discusses product design as a form of innovation, focussing on its use on products and services. Topics include design management and business performance; the emphasis placed consumer needs as a source of innovation; and a discussion of how to use a design-process to generate innovation in any field. 2015-02-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/4627 info:doi/10.5465/amj.2015.4001 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5626/viewcontent/managingbydesign.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Strategic Management Policy |
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Singapore Management University |
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Asia |
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Strategic Management Policy GRUBER, Marc DE LEON, Nick GEORGE, Gerard THOMPSON, Paul Managing by design: From the Editors |
| description |
The article discusses product design as a form of innovation, focussing on its use on products and services. Topics include design management and business performance; the emphasis placed consumer needs as a source of innovation; and a discussion of how to use a design-process to generate innovation in any field. |
| format |
text |
| author |
GRUBER, Marc DE LEON, Nick GEORGE, Gerard THOMPSON, Paul |
| author_facet |
GRUBER, Marc DE LEON, Nick GEORGE, Gerard THOMPSON, Paul |
| author_sort |
GRUBER, Marc |
| title |
Managing by design: From the Editors |
| title_short |
Managing by design: From the Editors |
| title_full |
Managing by design: From the Editors |
| title_fullStr |
Managing by design: From the Editors |
| title_full_unstemmed |
Managing by design: From the Editors |
| title_sort |
managing by design: from the editors |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2015 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/4627 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5626/viewcontent/managingbydesign.pdf |
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1770572370746015744 |