Managing by design: From the Editors
The article discusses product design as a form of innovation, focussing on its use on products and services. Topics include design management and business performance; the emphasis placed consumer needs as a source of innovation; and a discussion of how to use a design-process to generate innovation...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4627 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5626/viewcontent/managingbydesign.pdf |
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| Institution: | Singapore Management University |
| Language: | English |