The Business of Creative Industries

Creative industries worldwide are an important driver of economic growth and cultural influence. In addition to creating numerous jobs for the economy, creative industries can also shape public perception of countries, regions and cities (and hence place brand). Singapore, too, understands the poten...

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書目詳細資料
主要作者: CHONG, Mark
格式: text
語言:English
出版: Institutional Knowledge at Singapore Management University 2015
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在線閱讀:https://ink.library.smu.edu.sg/lkcsb_research/4766
https://ink.library.smu.edu.sg/context/lkcsb_research/article/5765/viewcontent/ChongM_2015_BusinessofCreativeIndustries.pdf
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機構: Singapore Management University
語言: English