The Word Outside and the Pictures in Our Heads: Contingent Framing Effects of Labels on Health Policy Preferences by Political Ideology

The Word Outside and the Pictures in Our Heads: Contingent Framing Effects of Labels on Health Policy Preferences by Political Ideology

This study uses data from systematic Web image search results and two randomized survey experiments to analyze how frames commonly used in public debates about health issues, oper- ationalized here as alternative word choices, influence public support for health policy reforms. In Study 1, analyses...

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Bibliographic Details
Main Authors: Sungjong ROH, NIEDERDEPPE, Jeff
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
Carbonated Beverages
Concept Formation
Health Policy
Obesity
Politics
Sweetening Agents
Business and Corporate Communications
Health Communication
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/4893
https://ink.library.smu.edu.sg/context/lkcsb_research/article/5892/viewcontent/WordOutsidethePicturesinOurHeads_pv.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/4893
https://ink.library.smu.edu.sg/context/lkcsb_research/article/5892/viewcontent/WordOutsidethePicturesinOurHeads_pv.pdf

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