The Word Outside and the Pictures in Our Heads: Contingent Framing Effects of Labels on Health Policy Preferences by Political Ideology

• Main Authors: Sungjong ROH, NIEDERDEPPE, Jeff
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: Carbonated Beverages; Concept Formation; Health Policy; Obesity; Politics; Sweetening Agents; Business and Corporate Communications; Health Communication
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/4893; https://ink.library.smu.edu.sg/context/lkcsb_research/article/5892/viewcontent/WordOutsidethePicturesinOurHeads_pv.pdf
• Institution: Singapore Management University

This study uses data from systematic Web image search results and two randomized survey experiments to analyze how frames commonly used in public debates about health issues, oper- ationalized here as alternative word choices, influence public support for health policy reforms. In Study 1, analyses...