Why Corporate Social Responsibility will emerge as a driver of effective and compelling differentiation for Chinese brands
Although the responsibility and role of business within society have evolved over the past two decades, they remain issues that retain conceptual dimensions. This means that instead of consensus over form and function, both are surrounded by a persistent cloud of disagreement and confusion. Too many...
Saved in:
Main Author: | |
---|---|
Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2012
|
Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/4943 https://ink.library.smu.edu.sg/context/lkcsb_research/article/5942/viewcontent/auto_convert.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Singapore Management University |
Language: | English |