Why Corporate Social Responsibility will emerge as a driver of effective and compelling differentiation for Chinese brands

• Main Author: Baladi, Joseph
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Business Law, Public Responsibility, and Ethics; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/4943; https://ink.library.smu.edu.sg/context/lkcsb_research/article/5942/viewcontent/auto_convert.pdf
• Institution: Singapore Management University

Although the responsibility and role of business within society have evolved over the past two decades, they remain issues that retain conceptual dimensions. This means that instead of consensus over form and function, both are surrounded by a persistent cloud of disagreement and confusion. Too many...