Managing Creativity at Shanghai Tang

Shanghai Tang is a luxury brand that focuses on Chinese-inspired fashion, accessories, and home decoration products. In Fall 2008, amidst a growing global economic crisis, Raphael Ie Masne, executive chairman of Shanghai Tang, had to decide what to do with the recently vacant creative director posit...

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Main Authors:	CHUA, Roy, ECCLES, Robert G.
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2009
Subjects:	Organizational development Organizational culture China Asian Studies Fashion Business Human Resources Management
Online Access:	https://ink.library.smu.edu.sg/lkcsb_research/5052
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.lkcsb_research-6048
record_format	dspace
spelling	sg-smu-ink.lkcsb_research-60482017-01-09T08:37:03Z Managing Creativity at Shanghai Tang CHUA, Roy ECCLES, Robert G. Shanghai Tang is a luxury brand that focuses on Chinese-inspired fashion, accessories, and home decoration products. In Fall 2008, amidst a growing global economic crisis, Raphael Ie Masne, executive chairman of Shanghai Tang, had to decide what to do with the recently vacant creative director position. Did Shanghai Tang need to hire a new creative director at this uncertain economic time? Or could he take on the role of the creative director himself? In addition, Ie Masne had to grapple with balancing the perennial tensions between business imperatives and the creative aspirations of his designers. How could he better manage employees who see themselves as artists? 2009-08-01T07:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/5052 info:doi/HBS-410018 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Organizational development Organizational culture China Asian Studies Fashion Business Human Resources Management
institution	Singapore Management University
building	SMU Libraries
continent	Asia
country	Singapore Singapore
content_provider	SMU Libraries
collection	InK@SMU
language	English
topic	Organizational development Organizational culture China Asian Studies Fashion Business Human Resources Management
spellingShingle	Organizational development Organizational culture China Asian Studies Fashion Business Human Resources Management CHUA, Roy ECCLES, Robert G. Managing Creativity at Shanghai Tang
description	Shanghai Tang is a luxury brand that focuses on Chinese-inspired fashion, accessories, and home decoration products. In Fall 2008, amidst a growing global economic crisis, Raphael Ie Masne, executive chairman of Shanghai Tang, had to decide what to do with the recently vacant creative director position. Did Shanghai Tang need to hire a new creative director at this uncertain economic time? Or could he take on the role of the creative director himself? In addition, Ie Masne had to grapple with balancing the perennial tensions between business imperatives and the creative aspirations of his designers. How could he better manage employees who see themselves as artists?
format	text
author	CHUA, Roy ECCLES, Robert G.
author_facet	CHUA, Roy ECCLES, Robert G.
author_sort	CHUA, Roy
title	Managing Creativity at Shanghai Tang
title_short	Managing Creativity at Shanghai Tang
title_full	Managing Creativity at Shanghai Tang
title_fullStr	Managing Creativity at Shanghai Tang
title_full_unstemmed	Managing Creativity at Shanghai Tang
title_sort	managing creativity at shanghai tang
publisher	Institutional Knowledge at Singapore Management University
publishDate	2009
url	https://ink.library.smu.edu.sg/lkcsb_research/5052
_version_	1770573144744001536

Managing Creativity at Shanghai Tang

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