Managing Creativity at Shanghai Tang

• Main Authors: CHUA, Roy, ECCLES, Robert G.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2009
• Subjects: Organizational development; Organizational culture; China; Asian Studies; Fashion Business; Human Resources Management
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5052
• Institution: Singapore Management University

Shanghai Tang is a luxury brand that focuses on Chinese-inspired fashion, accessories, and home decoration products. In Fall 2008, amidst a growing global economic crisis, Raphael Ie Masne, executive chairman of Shanghai Tang, had to decide what to do with the recently vacant creative director posit...