Operationalizing technology improvements in product development decision-making

Operationalizing technology improvements in product development decision-making

Achieving competitive advantage and price premiums in many technology-based markets requires the incorporation of current technology in new products. To do so, firms in hyper-competitive environments increasingly plan and design their products concurrent with the independent development and validati...

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Bibliographic Details
Main Authors: BHATTACHARYA, Shantanu, KRISHNAN, V., MAHAJAN, Vijay
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2003
Subjects:
product development
new product series
introduction sequence
Entrepreneurial and Small Business Operations
Finance and Financial Management
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5097
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6096/viewcontent/1_s20_S0377221702004289_main.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/5097
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6096/viewcontent/1_s20_S0377221702004289_main.pdf

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