Operationalizing technology improvements in product development decision-making
Achieving competitive advantage and price premiums in many technology-based markets requires the incorporation of current technology in new products. To do so, firms in hyper-competitive environments increasingly plan and design their products concurrent with the independent development and validati...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2003
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5097 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6096/viewcontent/1_s20_S0377221702004289_main.pdf |
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| Institution: | Singapore Management University |
| Language: | English |