A tale of two empires
This case is an example of a local company attempting to establish an international presence in an emerging economy. The tensions of primary interest are the decision to go, the decision to stay, changing the offering, considerations of demographics and drivers of an emerging economy. Specifically,...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2011
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/2 https://cmp.smu.edu.sg/case/1751 |
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| Institution: | Singapore Management University |
| Language: | English |