Vinamilk: Fruit juice for kids in Vietnam
The case starts as brand manager Mr Nguyen Trong Tan, sets out to launch a new line of fruit juice for children in Vietnam. Vinamilk, the largest diary company in Vietnam, had identified this as a potential market and was interested in launching the new line under their minor fruit juice product lin...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/11 https://cmp.smu.edu.sg/case/3341 |
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| Institution: | Singapore Management University |
| Language: | English |