Tropdicorp: One bug's enemy is another man's friend

Tropdicorp: One bug's enemy is another man's friend

The case is set in September 2012 and deals with the circumstances surrounding Vietnam-based Tropdicorp’s proposed foray into the organic pesticides market. Outside of its core business of seed science, the company has developed initial expertise in breeding and deploying natural enemies as an organ...

Full description

Saved in:
Bibliographic Details
Main Authors: ZERRILLO, Philip C., HYLDEN, George
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
New product line
product launch
decision-making
marketing distribution and channels
market entry
regulation
business model
analysis
assessment
innovation
pesticides
organic pesticides
agriculture
Vietnam
Agribusiness
Business Administration, Management, and Operations
Marketing
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/108
https://cmp.smu.edu.sg/case/3241
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/108
https://cmp.smu.edu.sg/case/3241

Similar Items