Tropdicorp: One bug's enemy is another man's friend

• Main Authors: ZERRILLO, Philip C., HYLDEN, George
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2014
• Subjects: New product line; product launch; decision-making; marketing distribution and channels; market entry; regulation; business model; analysis; assessment; innovation; pesticides; organic pesticides; agriculture; Vietnam; Agribusiness; Business Administration, Management, and Operations; Marketing; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/108; https://cmp.smu.edu.sg/case/3241
• Institution: Singapore Management University

The case is set in September 2012 and deals with the circumstances surrounding Vietnam-based Tropdicorp’s proposed foray into the organic pesticides market. Outside of its core business of seed science, the company has developed initial expertise in breeding and deploying natural enemies as an organ...