Vinamilk: Fruit juice for kids in Vietnam
The case starts as brand manager Mr Nguyen Trong Tan, sets out to launch a new line of fruit juice for children in Vietnam. Vinamilk, the largest diary company in Vietnam, had identified this as a potential market and was interested in launching the new line under their minor fruit juice product lin...
محفوظ في:
| المؤلفون الرئيسيون: | , |
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| التنسيق: | text |
| اللغة: | English |
| منشور في: |
Institutional Knowledge at Singapore Management University
2012
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://ink.library.smu.edu.sg/cases_coll_all/11 https://cmp.smu.edu.sg/case/3341 |
| الوسوم: |
إضافة وسم
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| المؤسسة: | Singapore Management University |
| اللغة: | English |