Brand identity strategy for mergers and acquisitions

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Bibliographic Details
Main Authors: REDDY, Karempudi Srinivas, JAJU, Anupam
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5390
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Institution: Singapore Management University
Language: English