KFC in Vietnam: American fried chicken meets Asian rice bowl

KFC in Vietnam: American fried chicken meets Asian rice bowl

In March 2024, KFC in Vietnam was closing in towards its goal of 100 new restaurants in the country by 2025. However, the company faced stiff competition from other fast-food chains like Lotteria and Jollibee, and price wars and frequent promotions dominated the competitive landscape. The other chal...

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Bibliographic Details
Main Authors: LUI, Patricia, BHATTACHARYA, Lipika, APPASAMY, Lakshmi
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2025
Subjects:
Competitive forces
Competitive strategy
Sales and marketing
Business models
Digital marketing
Food and Beverage Management
Marketing
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/512
https://cmp-shop.smu.edu.sg/products/kfc-in-vietnam-american-fried-chicken-meets-asian-rice-bowl?variant=42560222101546
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/cases_coll_all/512
https://cmp-shop.smu.edu.sg/products/kfc-in-vietnam-american-fried-chicken-meets-asian-rice-bowl?variant=42560222101546

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