KFC in Vietnam: American fried chicken meets Asian rice bowl
In March 2024, KFC in Vietnam was closing in towards its goal of 100 new restaurants in the country by 2025. However, the company faced stiff competition from other fast-food chains like Lotteria and Jollibee, and price wars and frequent promotions dominated the competitive landscape. The other chal...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2025
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| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/512 https://cmp-shop.smu.edu.sg/products/kfc-in-vietnam-american-fried-chicken-meets-asian-rice-bowl?variant=42560222101546 |
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| Institution: | Singapore Management University |
| Language: | English |