Rinse, but no need to repeat

Unilever promotes water sustainability through product innovation. By October 2007, it had become apparent that competition in the laundry products segment in Vietnam was heating up rapidly. Huyen Bui, the senior brand manager for Comfort at Unilever Vietnam, was contemplating how to stay ahead of l...

Full description

Saved in:
Bibliographic Details
Main Author: REDDY, Srinivas K.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2015
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/4997
https://ink.library.smu.edu.sg/context/lkcsb_research/article/5996/viewcontent/RinceNoNeedRepeat.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English